RAYMUNDO
MORALES DASSO - GM Banco Crédito
del Perú
 |
Raimundo Morales
General Director BCP |
Press
Tribune: With real GDP growth of almost
8% in 2006, Peru´s economy is
showing signs of promise. As one of the
financial sector's leading
figures, what is your outlook for Peru´s
economy in the coming years?
Mr. Morales: We are very optimistic about
the future of Peru, actually we have seen
that there are very large investments that
have been developed and that will probably
continue generating substantial growth in
the future. The largest projects that we
have already identified account for 22 million
dollars. I think they will become a reality
within next 3 or 5 years and in addition
to that we have seen a lot of reinvestment,
private investments, that represented the
GDP, will be for the next few years somewhere
about 22, 23 % of GDP in terms of investment.
We think that probably investments is going
to pick up to reach around 4 or 5% of GDP,
we have seen GDP growth rates in excess
of 6 or 7% sustain by new investment.
Press Tribune:
Today 85% of the deposits are distributed
into three banks.
Are there any more room for some new players
to come in Peru?
Mr Morales: Within
the context of the Peruvian economy the
banking system is still relatively small,
in the past we have had period of hyperinflation
and the holding of financial assets was
not considered a good investment. But today
the financial system is growing and the
level of the financial intermediation with
respect of GDP is somewhere of 22%. In countries
like Chile, that level is over 60%. So there
is plenty of room of growth and even though
there is presumably a lot of concentration
of assets in the banking system, there is
a lot of competition within the different
market issues and we think there is plenty
of room for new competitors because the
banking system is going to grow and the
economy is going to grow and most of people
that will be bancarized or incorporated
to the banking system is to increase dramatically.
Many foreign banks
are coming in and I proudly say that we
will be able to maintain our shares and
our profit ability. We are seeing now 2
or 3 new banks coming into Peru. One of
them is HSBC that is already here. Santander
has already received the approval to reopen
the branch in Peru. These new players plus
a lot of foreign banks that are directing
to Peru makes the Peruvian economy firmly
attractive to financing new or existing
projects. Today Peruvian rates are competitive
on the worldwide bases.
Press Tribune:
A challenge for the sector is bringing the
informal capitals to the system, what measures
are you taking towards this end?
Mr. Morales: About
a year and a half ago we created a new distribution,
in order to reach these people that were
not banked we needed special channels, cheap
channels, cheap products, that are adequate
for their needs. And what we did was to
design a new model, we opened what we call
agents in different areas of the country,
we signed agreements with the merchants
to provide them with small machine equipment
like the terminals for credit cards, debit
cards, and those merchants actually operate
like a small branch of the bank. They can
receive deposits, they can withdraw cash,
and they can make money transfers, pay services
like water bill. They operated as small
branches in different neighbors and some
out town areas of Peru. They operate with
their own cash, we don't have any personnel,
we do not have to move currency to the agents
or from the agent and we are able to access
a lot of people that are not normally accessible
for our normal agencies. Since august 2006
until now, we have opened about a 1000 of
those agents. This year we have to increase
our systems to be able to open more of them
and what we do is moving this in an additional
step. What we are doing is trying to move
to the next step and have a point of sale
for the bank products, opening accounts,
etc., we will even provide credits cards
at some point, it is a really cheap model
to get our products to remote areas, without
the construction costs for new branches.
Most of the transactions
that are done in these agents are free of
commission; the agents are handling right
now 3 or 4 % of the total cash transactions
of the bank. The number of transactions
is close to 600000 transactions per month.
Press Tribune:
Over the years, what are the changes that
the management implemented that converted
BCP in the first bank in the market and
what are you doing to keep it that way?
Mr. Morales: The
bank has been the leader of the banking
sector for almost 18 years. I became CEO
for the bank 17 years ago and this was after,
the whole financial system was really in
diapers. What we did was to form a good
management team, fortunately we had time,
in the sense that in the early 90´s
our competition, 3 banks, Continental, Popular
and Interbank were owned by the government,
so that gave us a margin to rebuild the
structure of the bank. And then when the
foreign investors starting investing in
the baking sector around 1995, we were prepared
to compete, we were able to respond to the
new challenges of the market. Continuing
what we have done for many years, which
is transmitting that we are solid bank,
people actually believe very much in Banco
de Credito. We have been very solid trough
the very difficult times in Peru, we are
the only institution that did not stop paying
their debts, I think people remember that.
We also hired some consultants to help us
in the transition to the new challenges,
and once you have really talented people
working for you, you almost don't have to
work I think the most important thing is
to find the right people.
Press Tribune:
BCP is part of Credicorp, the largest financial
group of Peru. What is the main concept
behind the creation of this holding?
Mr. Morales: Basically
our idea of one holding company, that owns
the Peruvian bank of BCP, owns the offshore
Atlantic security bank, owns the 100% and
75% of our insurance company is to be able
to provide our customers with all the financial
service that they are going to need trough
all of their lives. Starting with a saving
account until the time they require a life
annuity and having all this financial products
together basically allows to really be the
financial group that provides all the services
to the customers and that is the idea. We
will use a lot of infrastructure on the
base that we will be able to sell insurances
to our customers that BCP have, to be able
to serve them with all of our other products.
All the financial products credit card,
debit card, banking account, insurance car
will help our customer to have an easier
life and help them to solve all their financial
problems.
Press Tribune:
Only two Peruvian companies are listed in
the NY stock exchange. Do you think more
Peruvian companies will follow the path
of Credicorp?
Mr. Morales: I
think that more and more the marketing is
becoming globalized and the world is becoming
smaller, so I think we will be seeing more
Peruvian companies, I don't know whether
on the NY stock exchange or in the London
stock exchange and there are other markets
for Latin-American companies. We just saw
that companies in the IPO placed 270 million
dollars outside Peru and eventually these
international investors are going to like
to see that their shares have been traded
not only in the Peruvian stock exchange
but in some foreign stock exchange.
Press Tribune:
You are leader in almost all the aspect
of the business. What are the factors that
could explain such domination in all aspects
of the banking business?
Mr. Morales: Management.
We have a very professional management team;
we have been building this team for the
last 20 years. Actually, most of the senior
managers have experiences outside Peru and
this happened because in 1997 there was
an intention of expropriation of the Peruvian
Banking system. During those years a lot
of Peruvian professionals went outside of
Peru to look for other opportunities, but
in 1991-1992 things started to change in
the economy. I came back because I left
for about 3 years and then we started rebuilding
the management team for the bank. And since
then we have been very successful. Not only
because of the people we brought back but
also because we hired people graduated from
college and then if they get accepted in
of the top 20 business school in States
or top 10 business school in Europe or top
5 in business school in Latin America we
provide a 100% financing for that. And then
they are not obliged to come back to work
with us.
Press Tribune:
How is BCP contributing to reduce the informal
system in Peru?
Mr. Morales: 12
years ago we set up a finance company in
association whit some Chilean investors
and started working with people that have
permanent jobs, formal jobs, and that market
grew up fast, and then we started moving
to work with people that didn't have former
job, independent people. The results came
in and the results for people that did not
have a former job were better than those
from people that have a formal job and we
were very surprised. People that received
a salary every 15 days should be able to
pay, they have ways of generating their
income and they are very much concern about
the quality of their credit. These are people
that have micro business, that work also
in informal financing sector at really high
rates, like 1% a day and now they have been
incorporated into the formal banking business.
They are getting much better rates, we are
also formalizing the industry here in Peru,
you know that this is a huge issue in Peru,
once these people are in the banking system,
every day they are in the system, their
rates are going down. Normally they would
be paying like 360% rates a year now they
are paying 25% rates, which is still high,
but the rates are going down.
Press Tribune:
How does BCP position itself in the construction
sector, which is today the fastest growing
sector of the Peruvian economy?
Mr. Morales: Until
1993 there was not one mortgage loan in
Peru, the way the economy had been run,
in the sense that hyperinflation was so
high, it was impossible to do any type of
mortgage loan. I remember in 1999, we started
an experiment on mortgage financing, 10
million dollars for the whole bank, so we
went into that very risky business. Today
the bank is lending about a million dollars
in mortgage financing, we have 38% of the
market share in mortgage financing, but
still the number of mortgages in the whole
banking system is very small. So we think
there is a huge room for growing provided
the economy keeps growing and continues
generating more employment, but still most
of the real state in Peru is not mortgage,
if you compare that with the most developed
economies, most of the real state economy
is mortgage. There is huge amount of wealth
there that has not been used yet. Construction
business is growing not only because of
housing but also because of the development
of highways and other projects: power stations,
and other constructions. There is a lot
things that are being done, this is a double-digit
growing industry.
Press Tribune:
Can you elaborate on your strategy of expansion?
Mr. Morales: Because
of the market share we have, which is about
32%, it will be very difficult to acquire
more banks; we prefer to grow with the system.
We think the system is going to grow at
rates that are going to be above the GDP;
actually, we think it is going to grow at
1.5 or 2 times the rate of the GDP. We think
the growth of the financial sector in the
next years should be somewhere between 10
and 15 %, and I think we are going to be
able to grow at those rates.
Press Tribune:
What about your international strategy of
expansion?
Mr. Morales: In
New York we don't have any branches, we
have a branch in Miami, we have a branch
in Panama, those are basically offshore
branches, we have a partner bank that is
called Atlantic Security Bank that is incorporated
in Caiman and also operates in Panama. Then
we have a bank in Bolivia, which is the
third largest bank in Bolivia, sixty branches,
in Bolivia it is very important. We had
a bank in the Nassau that we sold, we had
a bank in Colombia that we sold and at this
point, we are going to concentrate in Peru
and Bolivia domestic banking business. In
terms of offshore branches we basically
have these units in Miami and Panama to
serve our customer in Peru and Bolivia,
we had a branch in New York but the costs
are very high and we could do basically
the same things off in Miami.
Press Tribune:
How does your investment grade enhance BCP's
position on the international capital market?
Mr. Morales: I
think we were the first company to be rated
investment grade in Peru, and that allow
us to have access to international capital
markets and better conditions. We have been
in the international markets for several
years, we raised 380 million dollars in
one transaction and right now, we raise
500 million dollars in ten years transaction
in the international capital markets
Press Tribune:
How do you see the future of Peruvian economy
in regards to the FTA?
Mr. Morales: Very
positive, not only because of the access
to the US market, but also because this
agreement comes along with other regulations
and business standards that are set in the
international level, and those provides
the investors with a lot of more confidence
in terms of what they can expect. But in
the past we have had many changes that generated
some degree of volatility and instability,
now we reduce the risk of investments in
Peru, which will allow more projects to
become viable, much more investors and require
less profitability because of the lower
risks, a side from having access to a huge
market. We have the investment in the US
FTA, we have the investment in provide to
Peru. Peru will be a power of the global
economy; will be a very stable country with
a lot of growth potential
This treaty with
the US will internationalize our economy,
eventually what has happened will be very
difficult to change all this in the future.
It is going to be very difficult to isolate
the country or reduce the country competitiveness,
because such a large portion of the economy
depends on the international market. I think
the only challenge that we have is to be
more efficient, more competitive in order
to be able to compete. We have the ability
to compete, provided the government does
not change the regulations. I am concerned
about some of the labor legislations that
are being passed. Not only in the mining
business but in general. We are seeing employment
growth, not only in the minning, also the
agro business is growing, and that generates
a lot of employment, but still the income
is not very substantial, but it is a formal
employment, where you get your salary at
the end of each month.
Press Tribune:
What are your hopes and expectations for
the future of your country?
Mr. Morales: The
country has been doing very well, and not
only for the last 3 or 4 years, but also
for the last 10 or 12 years. We have become
a much more competitive player. We have
our natural competitive advantages, the
opportunities for generating good returns,
profitable investments are here, we missed
a lot of opportunities in the past, but
there are so many more that can be exploited.